The Evolution of Branded Residences

Since their inception in the roaring 20's, the branded residence concept has flourished.  Pre-pandemic, the branded residence sector was expanding rapidly around the world, with Knight Frank research showing there were over 400 branded residences globally in 2019 and many more in the pipeline. Price differentials for branded residences can attract significant premiums - as much as 100% in some locations. In this time of great uncertainty, will the concept wain, or will it increase further in popularity?  

On October 7, Victoria Garrett, Head of Residential at Knight Frank Asia Pacific will host Todd Nisbet, Executive Vice President of Strategy and Development for Crown, Flora Harley, Knight Frank Research Associate and Dan Tubb, Senior Director of Sales, The Waldorf Astoria New York exploring how the branded residences concept is evolving, what underpins their appeal, where they are and the future of the market. Our panellists will debate whether the lifestyle revolution currently wrought by the pandemic is likely to bring with it opportunity; especially where relative value, best in class product or safe haven status can be demonstrated.