Kantar webinar | Under Pressure in Southeast Asia: What marketers need to know for strategic planning

How should marketers respond to people’s evolving needs and behaviours caused by social and economic challenges in Southeast Asia?

We will provide the evidence to equip you with what you need to manage the choppy waters of inflation and possibly recessionary environments. We build on analysis of Kantar data to help you navigate 2023 with confidence.

In this webinar we will address the challenges marketers face today – with evidence-based insights on how people are likely to respond to marketing initiatives.

Register to find out:

• How to price appropriately in inflationary times
• Why you should continue to invest in your brand
• Why you should continue to innovate
• Where you should focus your media investment
• How to get your creative messaging right