Next-Generation Marketing Effectiveness

Media is more fragmented than ever, with new data on audiences, exposures, and engagements generated by the minute. Traditional marketing mix approaches struggle to deal with both the increased granularity of information available and the levels of volatility we are seeing. At the same time, newer cookie-based Multi-Touch Attribution approaches risk becoming obsolete given increased signal loss.

Recent developments in advanced AI models can make sense of this flood of information and quickly help you identify which of your media and marketing investments are building sales and long-term brand equity.

Register today to learn about how you can use these next-generation tools to optimise your budgets and predict the impact of your investment decisions in Southeast Asia.