The B-Z (Baby Boomer to Gen Z) Guide to Singapore's most wanted employee benefits

Today, more generations then before are sharing the same workplaces at the same time – so much so that the World Economic Forum says that age diversity will be one of the driving factors shaping the future of work.¹ Employees from different generations, genders, lifestyles, and backgrounds have unique needs. A one-size-fits-all approach to benefits simply won’t cut it anymore.

Five benefits that matter most to every generation

Our latest guidebook, The B-Z (Baby Boomer to Gen Z) Guide to Singapore's Most Wanted Employee Benefits, explores what employees across generations really want – and why forward-thinking employers should adapt their benefits strategy to support a diverse and multigenerational workforce. These benefits are:

1. Flexible workplaces: As employees across generations crave the freedom to balance their personal and professional lives, flexible work arrangements have become the gold standard for workplace flexibility. 
2. Optimal health at every age: Health-focused benefits reduce absenteeism, improve stress management, and lower healthcare costs while fostering stronger collaboration among healthier employees.
3.  Focus on mental wellbeing: Mental health support directly impacts employee satisfaction and business outcomes. Reducing stress and burnout helps maintain a more productive, engaged workforce.
4. Support for every life stage: Time off, financial subsidies, and flexible perks tailored to different life stages help employees of all ages thrive at work and beyond.
5. Flourishing and purposeful careers: Offering opportunities for growth, mentorship, and career development can foster a culture where employees of all ages can flourish.

Ready to create a benefits strategy that works for your people?

Are your flexible workplace policies empowering employees, or do they leave teams disconnected and stressed? How are you encouraging mental wellbeing in a way that goes beyond surface-level solutions? In our guidebook, we connect each benefit to actionable steps companies can take to use benefits to address their employees’ needs and expectations. We take a look at risks and opportunities, and offer suggestions on how to best mitigate these challenges.

¹World Economic Forum. (2024 May 8). Age diversity will define the workforce of the future. Here’s why. weforum.org.