Milk & Honey PR Appointed by Veeam® Software as PR Agency Partner of Record for the Asia Pacific & Japan region

Source: Press Release

Milk & Honey PR recently announced that Veeam® Software, the #1 global leader in Data Resilience, has been appointed in Singapore as its hub agency partner of record for Asia Pacific & Japan (APJ), following a competitive pitch. 

The partnership supports Veeam’s growth in the APJ region. Veeam powers data resilience for customers by protecting their data from cyber-attacks, natural disasters and outages to keep every business running. Milk & Honey will lead hub-level PR strategy to ensure market-relevant storytelling, earned media, executive profiling and content development across APJ, while working closely with Veeam’s global, regional and in-market teams. The Veeam PR programme aims to further strengthen the company’s reputation with CXOs, technology leaders, partners and the wider APJ business community.

Tom Murphy, Vice President of Global Corporate Communications at Veeam Software, said, 

“Asia Pacific & Japan is a vital region for Veeam’s continued growth and innovation. There is incredible digital innovation taking place across the region and it’s all powered by data, so securing that data and making sure it’s available wherever and whenever it’s need is becoming a critical business priority. Through our PR Agency RFP process, Milk & Honey PR stood out for their creativity, strategic insight and deep understanding of what sets Veeam apart in today’s data resilience landscape. The team’s combination of senior expertise and regional insight will be instrumental as we accelerate our enterprise expansion, advance a SaaS-first strategy, and bring AI-powered solutions to market. We’re confident that with Milk & Honey PR as our partner, Veeam will deliver compelling, consistent stories and news that engage and inspire business and technology leaders across the APJ region.”

Meilin Wong, Partner & CEO of Milk & Honey PR APAC, said, 

“We’re beyond thrilled to be chosen as Veeam’s APJ hub agency partner and to play a role in its next stage of growth. Our focus will be on bringing Veeam’s story to life — not just as the leader in enterprise backup and recovery, but as a company driving resilience in an era defined by AI, security and SaaS. Together, we aim to deliver communications that resonate across borders, building trust and influence with both business and technology audiences.”