Brand Protection and the Technology to enable this
Illicit trade in fake goods is a major challenge. It has a negative impact on the sales and profits of affected firms, as well as broader adverse effects on the economy including public health, safety and security. Organized criminal groups play an increasingly dominant role in these activities, using profits from counterfeiting and piracy operations to fund other illegal activities.
Our expert guest speaker will be Mr. Xavier Urbaneja, SICPA SA, Head of Brand Protection. He will talk about prevailing challenges and effective solutions. These will be illustrated by an analysis of real-life case studies and examples of successful brand protection strategies.
This event is for everyone in business who wishes to protect their brand and expand their sales.
Register for this event here.
Britcham members are entitled to a discount with the code:Â BC72023