Milk & Honey PR | Prove your PR and communications efforts are driving business results.

With PR and communications spend under constant scrutiny, leaders are under pressure to prove value, not just visibility. CEOs and stakeholders want to know: how is PR driving outcomes that matter to our organisation? While business leaders seek real data and evidence of success, PR and communications often provide metrics like AVEs, impressions, number of clippings, which tends to overlook what really matters to the business, eg awareness, engagement, consideration, etc.

Imagine this: A CEO asks, “Show me how many new customers walked into our store because of this campaign,” and the PR team replies, “10 million people saw the sign outside.”

Traditional "vanity" metrics like impressions and AVEs are the signboard views... nice to have, but not proof of action or impact. Business leaders want to see "receipts": reputation shifts, trust earned, leads generated, relationships built. That’s where PR and communications measurement needs to evolve... from counting eyeballs to counting outcomes.

WHY ATTEND:

• Learn how to connect PR and communications to business outcomes, not just outputs.
• Pick up practical frameworks & tips that you can apply to your PR reporting immediately.
• Future-proof your role as a strategic PR & communications leader.

SPEAKER: Richard Bagnall - AMEC board director, past chair, and leader of the AMEC framework which has gone on to become THE global gold standard to measure PR and communications effectiveness.

HOSTED BY: Meilin Wong - Partner & CEO, Singapore & SEA at Milk & Honey PR, the highest scoring B Corp PR & communications agency globally. PRCA APAC Regional Board Member.

Register now!